J.Stanley (Stan) Fredrick, II has spent over 30 years in the direct selling industry. After his studies at Abilene Christian University and then honing his business skills in the family business, he opened, then served as President and Chief Executive Officer of Colesce Couture, Inc., Canada, a women’s fashion company. Upon his return to the U.S. he served as Senior Vice President and President of International for Colesce Couture, Inc. After the business sold in 2000, Mr. Fredrick founded Custom Fit Bra Company, Ltd., a specialty, direct to consumer, women’s undergarment company that his family still operates today.
In 2010, Fredrick, and his father, purchased WineShop at Home, a winery in Napa California that distributes its products throughout the U. S ., direct to consumers, via Independent Wine Consultants. During his tenure as its Chairman, a position he currently serves, WineShop at Home has grown from a struggling but promising entity into the largest, fastest growing and financially strong leader it is today in the direct to consumer wine space.
Mr. Fredrick serves on the board of directors of America’s Mighty Warriors, a 501 (c)(3) that honors our troops, the fallen and their families through programs that improve quality of life, resiliency and recovery. He is a member of the Fort Worth Air Power Council, the nation’s oldest military support organization as well as a member of the Direct Selling Association and the Direct Selling Education Foundation. He is active in his local church where he serves weekly as a host and a licensed PPO on the in-house security team.
In his downtime, Mr. Fredrick is an avid sailor and hunter and loves spending time on the family cattle ranch in Texas. He adores his wife Hollie and their four children, Kayli, Natalie, Tristan and Peyton and their seven grandchildren.